Resources
Tools and guides for planning your marketing
Built from the work I do with founders and growing businesses. All free. The tools ask for your name and email first, so I can send you a copy of your result.
Tool · 11 questions
Marketing Channel Planner
Answer eleven questions about your business and get a recommended split of your marketing effort across seven channels, with the reasoning behind each one.
You also get a funnel split based on Binet & Field's research, what you can stop worrying about, and one thing to do this month. A copy goes to your inbox.
Plan your channel mixExample result
Referrals & partners35%
Content & social20%
Events, speaking & PR15%
A referral-led accountancy, selling to business owners locally.
Top three of seven shown
Quiz · 10 questions
Is your marketing a strategy or a to-do list?
Two minutes to find out whether your marketing runs on a plan or on habit, and what's holding it back.
Guides
Practical reference guides. Read them here or download the PDF.
Guide · 6 min read
Social media image size guide
Every major platform's current image dimensions in one place. Keep it open while you design.
Guide · 5 min read
How to optimise your Google Business Profile
Six steps to being found and trusted in local search, plus the mistakes that quietly cost you visibility.
Newsletter
One useful email a month
What I'm seeing in client work, the questions founders keep asking me, and one thing you can use straight away. No sales sequences.
You're on the list.
The next one arrives at the start of the month. If you don't see it, check your spam folder and move it to your inbox so the rest land properly.
Free session
Rather talk it through?
The Marketing Check-Up is a free 30-minute call. An honest read of where your marketing stands, and your top two or three priorities for the next ninety days.
Book a free Marketing Check-UpPrefer email? hello@whitecloudcommunications.com