Terms of Use

Effective date: 27 October 2026

These terms govern your use of the White Cloud Communications website and the services we provide. By using this site or engaging our services, you agree to these terms.

White Cloud Communications is a strategic marketing consultancy operated by Sara Pastor.

Contact: hello@whitecloudcommunications.com


1. About this site

This website is owned and operated by White Cloud Communications. It provides information about our services and a way to get in touch. We may update the site content at any time without notice.


2. Using this website

This website is provided for general information about White Cloud Communications and its services.

You agree not to:

• Use the website for any unlawful purpose
• Attempt to gain unauthorised access to the site, its server, or any connected systems
• Use automated tools to scrape, mine, or extract data from the site
• Transmit harmful code, malware, or any material that could damage the site or other users' devices

We make reasonable efforts to keep the information on this site accurate and up to date, but we do not guarantee that it is error-free, complete, or current.


3. Services and agreements

White Cloud Communications provides marketing strategy, positioning, messaging, fractional CMO support, and related consulting services, and marketing delivery, including websites, content, campaigns and reporting.

Each client engagement is governed by a separate agreement or proposal that sets out:

• Scope of work
• Fees and payment terms
• Delivery timelines
• Responsibilities of both parties

We may use AI tools in delivering our services. Details on how client information is handled, including with AI tools, are in our Privacy Policy.


4. Fees and payment

• Invoices are due as specified in individual client agreements
• Late payment may incur interest or lead to suspension of services until payment is received
• All prices are exclusive of applicable taxes unless stated otherwise


5. Intellectual property

Our IP: All frameworks, methodologies, templates, and tools we use in our work remain the intellectual property of White Cloud Communications. You receive a licence to use deliverables produced for you, but not to resell, redistribute, or repurpose them for other businesses without written permission.

Your IP: You retain ownership of your brand, content, and business materials. By sharing them with us, you grant us permission to use them as needed to deliver the agreed work.

Portfolio use: Unless otherwise agreed, we may reference the fact of our working relationship and describe the type of work at a general level (e.g. “marketing strategy for a SaaS company”). We will not share confidential details, results, or materials without your written permission.


6. Confidentiality

We treat everything you share with us during an engagement as confidential, including business plans, financial information, customer data and unpublished materials. We only use it to deliver the agreed work. We only share it with specialists working on your project, who are bound by the same confidentiality obligations.

This does not apply to information that is already public, that we received lawfully from someone else, or that we are required to disclose by law.

These obligations continue after the engagement ends. Where a client agreement includes its own confidentiality terms, those terms take precedence.


7. Limitation of liability

White Cloud Communications provides strategic advice and recommendations. We do not guarantee specific business outcomes, revenue, or results.

To the fullest extent permitted by law:

• We are not liable for any indirect, incidental, special, or consequential losses arising from the use of this website or our services
• We are not liable for delays or failures caused by circumstances beyond our reasonable control, including technical failures, third-party service disruptions, or force majeure events
• Our total liability for any claim arising from an engagement is limited to the fees paid by the client for that engagement

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.


8. Termination

• Either party may end a service agreement with prior written notice as specified in the relevant contract
• White Cloud Communications may terminate or suspend services immediately for non-payment or material breach of these terms
• All outstanding fees are due upon termination


9. Use of AI tools

We use AI tools to support our work, for example drafting, research, analysis, and managing enquiries. AI output is always reviewed and directed by a human. We do not pass client-identifiable data to AI tools without appropriate safeguards (see our Privacy Policy for details).


10. Website content and links

We make reasonable efforts to keep the information on this site accurate and up to date, but we do not guarantee its completeness or accuracy. Content is provided for general information only and does not constitute professional advice.

This site may contain links to third-party websites. We are not responsible for the content or practices of those sites.


11. Governing law

These terms are governed by the laws of the Czech Republic. Any disputes will be subject to the exclusive jurisdiction of the courts of the Czech Republic.


12. Changes to these terms

We may update these terms from time to time. Changes will be posted on this page with a new effective date. Continued use of the site after changes are posted constitutes acceptance of the updated terms.


13. Contact

If you have questions about these terms:

Email: hello@whitecloudcommunications.com
Phone: +420 703 638 746
Location: Prague, Czech Republic