Your marketing should be driving growth.
Let's make sure it does.

I'm Sara Pastor. I help founder-led businesses work out who they're for, why people choose them, and what to do next. Strategy first, then the doing, from the same person.

Book a free Marketing Check-Up

Does your marketing look like this?

Most founders who get in touch with me are at one of these three points.

You're busy, but it doesn't add up

The newsletter goes out, LinkedIn gets posted, a campaign gets boosted. It all takes time, and none of it connects to the next thing.

You can't tell what's working

Money goes out across channels and something comes back, but nobody can say which part is doing the work.

You're about to launch

A new business, product or market. Everything is urgent, and you want to get it right from the start rather than fix it later.

Services

Three kinds of help

Most businesses need one of these, not all three. If you're not sure which, that's what the free Check-Up is for.

Work out the plan

Who you're for, why they choose you, and which few things deserve your time this year. A written plan you can act on, not a document to file. From €899.

Get the marketing done

Website, social media, email, paid ads including AI ads, campaigns and PR. Done properly, with a plan behind it, by the person who wrote the plan. From €119.

Find out what's working

Tracking set up properly, your numbers on one screen, and a monthly read on which channel actually brings in customers. From €239 a month.

See services and prices

Prefer someone in the business every month? Retainers from €599, or book me by the hour.

Why work with me

Strategy first, then the doing. From the same person.

I diagnose before I prescribe, and then I stay for the execution.

01

No wasted budget

I find what's actually holding your marketing back before recommending anything, so you stop paying for marketing that was never going to work.

02

Strategy and execution, from one head

Nothing gets lost between the plan and the delivery, and KPIs are agreed before work begins.

03

Big-brand experience, at your scale

The thinking a corporate marketing director would apply, sized and priced for a business that can't justify a full-time CMO yet.

You'll always work directly with me. When a brief needs more hands, I bring in the right specialists and stay accountable for the result.

Sara Pastor, founder of White Cloud Communications

Hi, I'm Sara

Nearly twenty years in senior marketing roles across tourism, automotive and home appliances, in Europe, New Zealand and North America. In 2025 I moved to Prague and set up White Cloud to bring that experience to founder-led businesses. You'll always work directly with me.

More about my approach

Brands I have worked with

Member of

In their words

From Google reviews and directly from clients. Read the reviews on or see the work behind them →

“Sara didn’t just deliver, she was constantly proactive with ideas and honest with us when something wasn’t good enough. She was professional in a way that genuinely surprised us, because she’s one person, but the value we got was more than we’d expect from an entire agency.”
Aliénor Izri
Aliénor IzriFounder, CORE.FORM Reformer Pilates
“Working with Sara showed me the difference between doing marketing and having a real marketing strategy. Suddenly, content is no longer random. Every post has a purpose and fits into a clear direction. I got even more value from the experience than I expected.”
Elena Mikhailova
Elena MikhailovaCo-founder, Human Leadership Programme
“From the start, they took the time to understand our industry and needs, delivering clear, structured and highly tailored recommendations. Their communication, attention to detail and speed of delivery are outstanding.”
Oihane Eguren
Oihane EgurenOE Arkitektura
“We’ve worked with several agencies and freelance marketers before, and honestly, Sara is just next level. She’s knowledgeable, tells you things as they are, and ensures she looks after your business. Our business has grown in terms of profit and marketing visibility since we’ve been working with White Cloud.”
James Bennett
James BennettBlue Wake Marine
“Sara helped me get clarity on what to focus on and what to leave for later. Now I have a marketing approach I can actually follow while running the clinic. I highly recommend Sara to any business owner who wears every hat.”
Raquel Gonzalez
Raquel GonzalezSolmà Psychology Clinic
“What I value most about partnering with Sara is how genuinely involved she is. She takes the time to really understand your business, your challenges, and what you want to achieve. You never feel like you are just another client, or that you are receiving a one size fits all solution.”
Pavlina Eneva
Pavlina EnevaCo-founder, Human Leadership Programme
“She could have simply started posting content, but she also put in place a social media strategy, content themes and ready to use templates, a structure anyone in the chapter can pick up and run with.”
Diana Masopust
Diana MasopustDirector, BNI First Diamond Prague
“I can’t speak more highly of Sara. She was amazing to work with, a great communicator, and made sure we understood the why behind every recommendation. Even after the project finished, Sara still reaches out from time to time to share insights and ideas with us.”
Daniel Cooper
Daniel CooperHarbour Point

FAQ

Questions people ask before getting in touch

What's the difference between a marketing consultancy and an agency?

An agency sells you the doing, usually through a team. I start with what your marketing should be doing, then do the work myself, or bring in specialists I manage when a brief needs more hands. You deal with one person throughout.

What is a fractional CMO?

Someone who owns your marketing direction part-time: the decisions, the priorities, and being accountable when something isn't working. It suits a business that's growing faster than its marketing thinking, where a full-time senior hire isn't justified yet. If you need one clear project, like a website or a launch, buy it as a project instead, because it costs less.

I don't know much about marketing. Is that a problem?

No. Most people I work with do everything themselves and marketing is the last thing on the list. I'll explain things in plain language and tell you what matters first.

Which languages do you work in?

English and Spanish. I'm also conversational in Czech and German.

Free session

Not sure where to start?

The Marketing Check-Up is a free 30-minute call. Send me some background first, or just show up. You'll leave with your top two or three priorities and a clear next step, whether or not we work together afterwards.

  • 30 minutes, on a call
  • Send a brief first, or just turn up
  • Leave with your top priorities and a next step
Book a free Marketing Check-Up Prefer email? hello@whitecloudcommunications.com