WORK
The work, and what came of it
Client work from White Cloud, and the brands I led from the inside before it. Every number on this page has a source.
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product launches across global brands
Volkswagen Group, ŠKODA, Fisher & Paykel
Bronze Effie
for the Volkswagen New Zealand brand campaign
Effie Awards Aotearoa, 2020
13
people in the in-house agency I built for 7 car brands
European Motor Distributors, 2020 to 2023
18
years of marketing experience across Europe, Oceania and North America
White Cloud Communications
WHITE CLOUD CLIENT WORK
Founder-led businesses I work with
Launches, plans and fractional marketing leadership for growing businesses in Europe and New Zealand.
From strategy to opening day: launching a reformer Pilates studio
A new reformer Pilates studio in Nelson, New Zealand: 30 class packs sold before opening and 52 new clients in the first two weeks.
From an Instagram brief to a growth plan
An architecture and interior design studio in Vitoria asked for help with Instagram. The plan started with Google, and the studio now shows in Google's local pack.
From complex compliance to a clear growth story
Fractional CMO for a UK compliance start-up. A clear story built on proof, launched at Fire Safety Live with 32 qualified leads.
From an idea to a programme ready to sell
A new leadership programme in Prague. A brand, a buyer and a B2B plan, built before launch.
A marketing approach a busy clinic can actually follow
A psychologist in Oviedo running her practice alone. A clearer name, a clear audience, and a marketing plan she can follow between clients.
A social media system anyone in the chapter can run
A Prague networking chapter had one Facebook page with 10 followers. I built a strategy, templates and a process anyone can run, and grew LinkedIn and Instagram from zero.
“She was professional in a way that genuinely surprised us, because she’s one person, but the value we got was more than we’d expect from an entire agency.”
Aliénor Izri, Founder, CORE.FORM Reformer Pilates
BEFORE WHITE CLOUD
Brands I led from the inside
Before White Cloud I spent nearly 20 years in-house. These results come from those roles, not from White Cloud clients. Every one was a team effort with talented colleagues and agency partners, and each case says what my role was.
IN-HOUSE ROLES
Changing how New Zealand felt about Volkswagen
A national brand campaign that took brand consideration from 9% to 15% in a year and won a Bronze Effie.
Adding a direct channel alongside retail partners
Fisher & Paykel's online store in New Zealand, built to sit alongside its retail partners. Year-one forecast target achieved.
One car, 20 audiences, 10 reasons to buy
A data-driven launch for the 2017 Volkswagen Tiguan that showed each audience the feature that mattered to them.
A summer competition Volkswagen used as global best practice
A summer Facebook competition for Volkswagen New Zealand: almost 1,000 entries, 85 qualified leads and 3 sales in 2 months.
Seven brands, one in-house team
Building and leading an in-house agency of 13 for Audi, Porsche, Volkswagen, Volkswagen Commercial, ŠKODA, SEAT and CUPRA.
Using cycling to make ŠKODA more likeable
A cycling platform for ŠKODA New Zealand, with a membership programme that beat its first-year target by 62%.
Every case starts the same way
Diagnose · Clarify · Structure · Express · Execute · Measure · Refine
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