SERVICES
Know what your marketing should be doing, and get it done
Three kinds of help: working out the plan, getting the marketing done, and finding out whether it worked.
Every price on this page is what you would actually pay.
Book a free Marketing Check-Up
WHERE ARE YOU RIGHT NOW?
Which of these sounds like you?
I'm doing marketing, but I'm not sure it's going in the right direction
You're posting, sending, maybe advertising, and it all takes time. What you can't be sure of is whether it's the right channel, the right message or the right people.
Start with Work out the plan
I want solid foundations, not guesswork
Either you're just starting and want to get it right from day one rather than fix it later, or you've reached a point of growth where the way you've always done marketing isn't holding up any more.
Start with Work out the plan
I know what to do, I just can't get it done
The thinking is mostly there. What's missing is hands, time, and someone who will finish things properly.
Start with Get the marketing done
Things are happening but I can't tell what's working
Money is going out. Something is coming back. Nobody can say which part is doing the work.
Start with Find out what's working
ONE
Work out the plan
Before anything gets made or posted or paid for, you need to know who you're for, why they'd choose you, and which two or three things actually deserve your time this year.
For businesses doing marketing without a plan behind it, or about to launch something and wanting to get it right the first time.
What this covers
Who you are up against, and what they are doing
Who your customers are, and what they actually want
A marketing plan with priorities and dates
What you stand for, and the words you use to say it
Which channels to use, and what to put on them
How you price, and what your pricing says about you
A senior marketing head to think things through with
An honest read of where the business stands today
How your brand is doing, and where it is losing ground
Strategy, the essentials
Pick this if you are doing marketing without a plan behind it. You get a one page plan: who you are for, why they would choose you, and the two or three things worth doing this year. Plus two sessions with me to talk it through.
€899
Strategy, in full
The same thing, gone into properly. How people actually decide to buy from you, which channels deserve the money, what to say in each one, and how you will know whether it worked.
€2,099
The year's plan, month by month
Pick this if you already know the direction. It turns that into a calendar for the year: what happens when, what it costs, who does it, and what to keep an eye on.
€1,079
Launch plan
Pick this if you are launching something new. What you say, who you say it to, in what order, on which channels, and for what budget.
€959
A day with your team
A full day with your team, run by me. I do the research beforehand. You leave with the direction agreed, and a written summary afterwards.
€1,199
Not sure which one? Book the free Check-Up and I will tell you.
TWO
Get the marketing done
The doing. Everything here can be bought on its own, but it works far better when there's a plan behind it. And I'll tell you if I think you're buying the wrong thing first.
For businesses with a direction already, or who have just finished a strategy with me and want the same person to deliver it.
Brand design
Logo, colour, typography and usage guidelines, from the essentials through to a full identity system with a brand book.
from €659
Website design and build
One landing page through to a custom website. Strategy and sitemap, conversion planning, lead capture, on page SEO and a handover session.
from €599
SEO and AI search
Audits, keyword research, on page and off page work, Google Business Profile, and getting found by AI assistants rather than only Google.
from €119
Social media
Monthly content, written and designed, with a calendar you can see ahead. Twelve, sixteen or twenty four posts a month on the platforms you choose.
from €399 / month
Email marketing
Campaign emails written, designed and sent, with reporting afterwards. Strategy, platform set up and automations are available separately.
from €299 / month
Paid advertising
Media planning, then Google, Meta and LinkedIn set up and run month to month, plus the new paid placements appearing inside AI assistants such as ChatGPT. Your ad spend is billed separately and goes straight to the platform.
from €479 / month
Campaign management
A single channel push through to a fully managed moment across up to five channels, including PR.
from €899
Public relations
PR strategy, press releases, distribution to a targeted media list, and pitching your story to the right journalists.
from €179
Content and design
Print, brochures, pitch decks and ad creative. Priced once I've seen the brief, because scope varies too much to guess.
priced on scope
Sponsorship and events
Sponsorship strategy so you know where to invest before you spend, plus B2B, B2C and private events.
from €719
Online shops
Find out why your store isn't converting, or add a shop to a website you already have.
from €399
I don't do all of this with my own two hands. The strategy, the direction and the writing are mine. For design, development and specialist media I bring in people I've worked with for years, brief them, manage them and stay accountable for the result. You deal with me throughout.
THREE
Find out what's working
Most small businesses can't answer a simple question: which of these is actually bringing in customers? Not because they're careless, but because nobody ever set the measurement up. This fixes that.
For businesses already spending on marketing who want to know where the money goes and what comes back.
Set up your numbers
Google Analytics configured properly, conversion tracking, naming rules, pixels installed, and a baseline report so you know your starting point.
€299
Your numbers on one screen
A dashboard with every channel connected, refreshing on its own, and a walkthrough so you can read it without me.
from €299
Know which channel brings customers
Which spend produced which revenue. Attribution set up, channel to revenue mapping, cost tracking and a written read of what it means.
from €299
Monthly reporting
Up to fifteen measures tracked, a written report with insight rather than screenshots, the actions worth taking next, and a thirty minute review call.
from €239 / month
Tools and ways of working
A look at what you're paying for and whether you need it, tidier files, a project tool your team will actually use, and the repetitive jobs automated.
from €299
Help your team sell
Sales materials, a funnel that turns interest into leads, researched prospect lists, and scripts so people know what to say.
from €299
HOW WE WORK TOGETHER
Three ways to work with me
A single project
Fixed scope, fixed price
You know what you need. I scope it, price it, deliver it, and we're done. Everything above with a price next to it works this way. If there's one clear thing to build, such as a website, a launch or a rebrand, a project is almost always cheaper than a retainer. Say so and I'll price it that way.
A monthly retainer
From €599 a month, minimum three months
For when the value isn't a deliverable, it's having someone in the business. A monthly strategy call, direction on whatever is live, written priorities by the end of each month, and a ninety minute planning session every quarter. I keep the context between calls, so you're not explaining your business each time. Starter is ten hours a month, Growth fifteen, Partner twenty.
By the hour
€59 an hour, no minimum
Booked in one hour blocks. For a second opinion, a brief review, pitch preparation, or a decision you want to test on someone before you commit to it. Use as much or as little as you need.
In their words
What it is actually like to work with me, from the people who have.
HONESTY FIRST
When I'm not the right person
You already have a capable senior marketer. You don't need me, you need to back them.
You want to hand marketing over and stop thinking about it. I'll need you in the room for the decisions that matter.
You've already decided what you want to do and you're looking for someone to agree with you. I'll give you my honest read, and sometimes that isn't the answer you were hoping for.
FAQ
Questions people ask before getting in touch
What does it cost?
Everything with a fixed scope has a price on this page. Strategy projects start at €899, other projects from €119, retainers from €599 a month, and hourly is €59. A few things depend too much on the brief to price before I've seen them, such as print and design work, events and large campaigns. Prices exclude VAT.
Do I have to start with a strategy?
No. Plenty of clients start with one piece of activation. But if I think you're about to spend money on the wrong thing, I'll say so before you do.
What if I need something that isn't listed?
Ask. The list covers what I'm asked for most often, not the limit of what I can do.
How quickly can we start?
Usually within a week or two, depending on what's already in flight. Larger projects are scheduled from the point of deposit.
Do you work with businesses outside Prague?
Yes. Most of the work is remote: video calls, shared documents, and a working rhythm that suits your time zone. Based in Prague, working worldwide, with a focus on Europe and New Zealand.
Is the Marketing Check-Up really free?
Yes, and there's no obligation afterwards. It's thirty minutes. If there's nothing I can usefully help with, I'll tell you that on the call.
NOT SURE WHERE TO START?
Pick the thing that would move the business most
That's the hardest part, and it's what the free Marketing Check-Up is for. Thirty minutes. You'll leave with your top two or three priorities, whether or not we work together afterwards.
Book a free Marketing Check-UpPrefer email? hello@whitecloudcommunications.com
